citizen bank

Assignment

To manufacture and implement a retail brand identity signage and marketing elements for Citizen's Bank Branches developed by Lippincott & Margulies. Visual designed sketches and renderings were provided of the various elements of the program.

Solution

Millennium engineers designed a cost effective solution using various materials. Various in house graphic processes, not limited to Laser and WaterJet cutting, Digital printing, Lenticular graphics and screen printing were implemented. Custom Free standing Metal Pylons were engineered to support interactive LCD screen. A dedicated team of project managers and fabricators was assigned to the program.. A complete in house logistic distribution plan and installation was provided to this rollout program.

Outcome

New Signage and graphics increased awareness of bank environments. Colorful reproduction of graphics created a sense of pride in customers, Employees and management. Recommended graphics and cost solutions have proved very successful to all new and renovated branches.

Citizen Bank's Signage and Retail Marketing Elements